Archive for December 25, 2013
Changes In Twitter Ad ROI, December 2013 [CHART]
Roughly 6 in 10 marketers advertising on Twitter expect their Twitter ad budgets to increase either significantly (12.1%) or modestly (47.1%) over the next year.
Read MoreShare Of eCommerce Site Visits By Device, Q3 2012-Q3 2013 [CHART]
During the third quarter of the year, smart phones (10.1%) and tablets (14.7%) combined to account for roughly one-quarter of visits to eCommerce websites.
Read MoreMillennials' Shared Online Experiences, December 2013 [CHART]
Two-thirds of Millennials said they share at least some social experiences online.
Read MoreTV Streamers' Viewing Preferences, December 2013 [TABLE]
Two-thirds of TV streamers said that if they took a digital time out, they’d still want to watch TV.
Read MoreUS eReader User Growth By Age, 2011-2017 [TABLE]
As eReaders become the favored method of book consumption, the US 11-and-under eReader population will continue to expand.
Read MoreUS Parents Who Plan To Give Their Children eBook Capable Devices As Gifts, 2012 vs 2013 [CHART]
46% of US adults with children ages 2 to 13 who read ebooks planned to purchase a device on which their children could consume such content.
Read MoreGlobal Net Mobile Ad Revenue Share By Company, 2012 & 2013 [TABLE]
Globally, Google dominates the mobile ad landscape, with a 48.76% market share.
Read MoreNet US Mobile Ad Revenue Share By Company, 2012-2015 [TABLE]
Google and Facebook grabbed the greatest shares of net US mobile ad revenues, with Facebook jumping from 9.0% to 16.0% between 2012 and 2013.
Read MoreGlobal Net Online Ad Revenue Share By Company, 2012 & 2013 [TABLE]
On a worldwide basis, Google and Facebook are also the top two ad publishers, with 31.91% and 5.64% of the market this year, respectively.
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