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Archive for December 25, 2013

Changes In Twitter Ad ROI, December 2013 [CHART]

By David Erickson | December 25, 2013

Roughly 6 in 10 marketers advertising on Twitter expect their Twitter ad budgets to increase either significantly (12.1%) or modestly (47.1%) over the next year.

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Share Of eCommerce Site Visits By Device, Q3 2012-Q3 2013 [CHART]

By David Erickson | December 25, 2013

During the third quarter of the year, smart phones (10.1%) and tablets (14.7%) combined to account for roughly one-quarter of visits to eCommerce websites.

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Millennials' Shared Online Experiences, December 2013 [CHART]

By David Erickson | December 25, 2013

Two-thirds of Millennials said they share at least some social experiences online.

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TV Streamers' Viewing Preferences, December 2013 [TABLE]

By David Erickson | December 25, 2013

Two-thirds of TV streamers said that if they took a digital time out, they’d still want to watch TV.

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US eReader User Growth By Age, 2011-2017 [TABLE]

By David Erickson | December 25, 2013

As eReaders become the favored method of book consumption, the US 11-and-under eReader population will continue to expand.

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US Parents Who Plan To Give Their Children eBook Capable Devices As Gifts, 2012 vs 2013 [CHART]

By David Erickson | December 25, 2013

46% of US adults with children ages 2 to 13 who read ebooks planned to purchase a device on which their children could consume such content.

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Global Net Mobile Ad Revenue Share By Company, 2012 & 2013 [TABLE]

By David Erickson | December 25, 2013

Globally, Google dominates the mobile ad landscape, with a 48.76% market share.

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Net US Mobile Ad Revenue Share By Company, 2012-2015 [TABLE]

By David Erickson | December 25, 2013

Google and Facebook grabbed the greatest shares of net US mobile ad revenues, with Facebook jumping from 9.0% to 16.0% between 2012 and 2013.

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Global Net Online Ad Revenue Share By Company, 2012 & 2013 [TABLE]

By David Erickson | December 25, 2013

On a worldwide basis, Google and Facebook are also the top two ad publishers, with 31.91% and 5.64% of the market this year, respectively.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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