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Archive for December 24, 2013

Net US Online Ad Revenue Share By Company, 2012-2015 [TABLE]

By David Erickson | December 24, 2013

The rapid growth of mobile ad revenues at Facebook has helped make the social network the second-largest digital ad seller in the US, behind only Google.

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Top Ads On YouTube For 2013 [CHART]

By David Erickson | December 24, 2013

Which brands managed to take the most advantage of the burgeoning online video advertising space this year?

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Americans' Trust In Large Industries, December 2013 [CHART]

By David Erickson | December 24, 2013

Americans were less likely to perceive large industries as “generally honest and trustworthy” this year.

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Share Of eCommerce Site Visits By Traffic Source, Q3 2012-Q3 2013 [CHART]

By David Erickson | December 24, 2013

Email is accounting for a shrinking share of e-commerce site visits, according to the latest quarterly report from Monetate.

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Shift In Sales Staff From Field To Inside Sales, December 2013 [CHART]

By David Erickson | December 24, 2013

46% describe a slight (34%) or significant (12%) redistribution of sales staff from field sales to inside sales over the past 2 years.

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SMBs Use Or Planned Use Of Mobile Apps, November 2013 [CHART]

By David Erickson | December 24, 2013

Nearly seven in 10 respondents said they either currently used or plan to adopt in 2014 Facebook for mobile marketing purposes.

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SMBs' Top Marketing Priorities For 2014 [CHART]

By David Erickson | December 24, 2013

A general increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed.

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How Companies Integrate On- & Off-Line Customer Experiences, April 2013 [TABLE]

By David Erickson | December 24, 2013

Retailers are lagging in bridging online and offline customer experiences.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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