Top Reasons Tablets Are Not A Preferred Online Shopping Device, March 2013 [CHART]

By David Erickson | December 23, 2013

The tablet checkout process has also been a hindrance to greater ecommerce conversion. While inconsistency in site experience between tablets and ecommerce sites was the leading reason why tablet owners surveyed by shopping search engine TheFind in March 2013 said tablets were not their preferred online shopping device, checkout issues was the second-highest reason, cited by more than one-third of respondents. Read the rest at eMarketer.

Posted in Consumer Attitudes, Consumer Behavior, eCommerce, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Customer Experience, eTailing, mCommerce, Retail Marketing, Tablets