Table - Important Elements Of Retailers' Omnichannel Strategy

Nearly all retailers aspire to creating an omnichannel experience for their customers. In a June 2013 survey conducted by Retail Systems Research (RSR), 84% of retailers worldwide said that creating a consistent customer experience across channels was very important, and the remaining 16% described it as somewhat important. In fact, a clear majority of retailers found most aspects of an omnichannel strategy very important. Read the rest at eMarketer.