Chart - How Boomers Learn About New Video Games Or Gaming Hardware

The report also indicated that older gamers are more likely to find out about new games and hardware through means other than the obvious digital channels. Forty-four percent of respondents said they found such information through sources other than websites, while 38% named websites as a popular means of finding out about new games and gaming equipment. Ads were less effective, named by 27% of those polled, and only 20% of respondents said they tried games before purchasing them. Read the rest at eMarketer.