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Archive for December 23, 2013

Important Elements Of Retailers' Omnichannel Strategy, June 2013 [TABLE]

By David Erickson | December 23, 2013

84% of retailers worldwide said that creating a consistent customer experience across channels was very important.

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Social Sharing Destination Preferences, Q3 2013 [CHART]

By David Erickson | December 23, 2013

About 20% of content shared to social networks was shared to Pinterest during Q3, up from 16% in Q2.

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Share Of Time Watched By Video Duration & Device, Q3 2013 [CHART]

By David Erickson | December 23, 2013

Mobile and tablet video plays reached a new high of 15% share of all online video plays during Q3, more than double the share from a year earlier.

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Mobile Ad Spending Growth By Vertical, Q3 2013 [CHART]

By David Erickson | December 23, 2013

The pharmaceutical vertical leading the pack by virtue of an impressive 744% year-over-year increase in spending.

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Holiday Desktop eCommerce Sales Through Green Monday, 2012 vs 2013 [CHART]

By David Erickson | December 23, 2013

Desktop retail e-commerce sales grew by 10% year-over-year on Green Monday (the Monday with at least 10 days until Christmas – typically the second Monday of December) to reach $1.4 billion.

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How Boomers Learn About New Video Games Or Gaming Hardware, 2013 [CHART]

By David Erickson | December 23, 2013

Older gamers are more likely to find out about new games and hardware through means other than the obvious digital channels.

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Devices Boomers Used To Play Video Games, 2013 [CHART]

By David Erickson | December 23, 2013

Seven in 10 gamers over 50 used a PC to play, while four in 10 used a phone or other mobile device.

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Top Reasons Tablets Are Not A Preferred Online Shopping Device, March 2013 [CHART]

By David Erickson | December 23, 2013

The tablet checkout process has also been a hindrance to greater eCommerce conversion.

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US Apparel & Accessories eCommerce Metrics By Device, Q3 2012 & Q3 2013 [TABLE]

By David Erickson | December 23, 2013

In 2012, tablets for the first time were responsible for a majority of US retail mCommerce sales, and that share will expand further in the coming years.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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