Chart - Performance Of Auto Industry Geotargeted Mobile Video Ads By Distance To Dealer

Research from Eyeview spanning more than a year-long period from Q2 2012 to Q3 2013 showed that, for auto brands, geotargeted ads for dealers within 15 miles of the mobile device being served tended to do significantly better than those served to users farther away. The closer a user was to a dealer when the targeted ad was served, the more likely, by and large, that user was to visit the brand’s website in the next month. Read the rest at eMarketer.