On-Demand Video Services Penetration, December 2013 [CHART]

While Americans continue to watch plenty of TV on the traditional TV set, non-traditional ways of viewing content are proliferating as consumers increasingly seek to watch programming on their own schedules. Accordingly, 7 in 10 TV households in the US have a DVR, subscribe to Netflix, or use Video-on-demand (VOD) from a cable or telco provider, per new data from Leichtman Research Group (LRG), with about 1 in 10 using all three services.

The study also finds that Netflix subscribers are watching an increasing number of TV shows on a monthly basis. This year, Netflix subscribers claim to watch an average of 19.6 TV shows per month, up from 12.7 last year and 9.9 the year before. That coincides with heavier streaming activity, as 29% of Netflix subscribers report streaming video on a daily basis, up from 10% doing so in 2010. Weekly video streaming has also grown from 43% of subscribers to 70% during that period. Read the rest at MarketingCharts.