Eccolo Media has released its latest “B2B Technology Content Survey Report” based on 503 respondents responsible for influencing or making technology buying decisions in the 6 months prior to the survey. The study covers a host of content marketing topics – including which collateral types are most frequently consumed and considered most influential – as well as the stages of the sales cycle in which they are perceived to be most persuasive.
Turning first to the most frequently consumed content types, the study finds that white papers top the list, with 49% of respondents claiming to have used them to evaluate a tech purchase in the prior 6 months. Close behind are product brochures and data sheets (46%), with those two types of assets clearly the most heavily consumed, ahead of case studies/success stories (36%), detailed tech guides/implementation scenarios (36%), and video/multimedia files (35%). Read the rest at MarketingCharts.