Facebook may have admitted (as reported by Ad Age and charted by Ignite Social Media) that organic reach is declining. But new data from Shareaholic reveals that it’s becoming an even more influential source of traffic for publishers – with a huge increase in the share of visits to Shareaholic’s publisher network coming from Facebook in November, reaching 17.4% of the average site’s overall traffic. In other words, more than 1 in 6 visits to the average publisher came from a Facebook referral.
What’s more, that traffic represents organic referrals rather than paid visits, as Facebook continues to dwarf all other social platforms in referral traffic.
Shareaholic reports that the the 17.4% share of visits in November was up from 11.8% in October and 10.4% in September. While Shareaholic hasn’t incorporated Facebook’s new like and share buttons into its arsenal yet, it’s possible that those changes have had an effect, as Shareaholic also tracks inbound traffic through other offerings. Read the rest at MarketingCharts.