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Archive for December 20, 2013

Most Popular Content Types For B2B Tech Buyers, December 2013 [CHART]

By David Erickson | December 20, 2013

White papers top the list, with 49% of respondents claiming to have used them to evaluate a tech purchase in the prior 6 months.

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mCommerce Spending Amounts, December 2013 [CHART]

By David Erickson | December 20, 2013

65% of mobile media users across 13 developing and developed markets have used their device to purchase goods or services.

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On-Demand Video Services Penetration, December 2013 [CHART]

By David Erickson | December 20, 2013

7 in 10 TV households in the US have a DVR, subscribe to Netflix, or use Video-on-demand (VOD) from a cable or telco provider.

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Facebook Traffic Referral Trends, September 2012 – November 2013 [CHART]

By David Erickson | December 20, 2013

More than 1 in 6 visits to the average publisher came from a Facebook referral.

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Performance Of CPG Mobile Ads By Distance To Store, Q3 2013 [CHART]

By David Erickson | December 20, 2013

The performance of CPG ads targeted toward people near or in a store did best at middle distances, between 1 and 5 miles.

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Performance Of Auto Industry Geotargeted Mobile Video Ads By Distance To Dealer, Q2 2012-Q3 2013 [CHART]

By David Erickson | December 20, 2013

Geotargeted ads for dealers within 15 miles of the mobile device being served tended to do significantly better than those served to users farther away.

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US Mobile Ad Spending Growth By Format, 2012-2017 [TABLE]

By David Erickson | December 20, 2013

Virtually all the spending growth going to search, banners and rich media ad formats will go toward the mobile channel.

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US Online Ad Spending By Channel, 2012-2017 [CHART]

By David Erickson | December 20, 2013

US digital ad spending, including paid media spending on ads appearing on all digital devices, will increase 15.72% this year to $42.58 billion.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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