Archive for December 20, 2013
Most Popular Content Types For B2B Tech Buyers, December 2013 [CHART]
White papers top the list, with 49% of respondents claiming to have used them to evaluate a tech purchase in the prior 6 months.
Read MoremCommerce Spending Amounts, December 2013 [CHART]
65% of mobile media users across 13 developing and developed markets have used their device to purchase goods or services.
Read MoreOn-Demand Video Services Penetration, December 2013 [CHART]
7 in 10 TV households in the US have a DVR, subscribe to Netflix, or use Video-on-demand (VOD) from a cable or telco provider.
Read MoreFacebook Traffic Referral Trends, September 2012 – November 2013 [CHART]
More than 1 in 6 visits to the average publisher came from a Facebook referral.
Read MorePerformance Of CPG Mobile Ads By Distance To Store, Q3 2013 [CHART]
The performance of CPG ads targeted toward people near or in a store did best at middle distances, between 1 and 5 miles.
Read MorePerformance Of Auto Industry Geotargeted Mobile Video Ads By Distance To Dealer, Q2 2012-Q3 2013 [CHART]
Geotargeted ads for dealers within 15 miles of the mobile device being served tended to do significantly better than those served to users farther away.
Read MoreUS Mobile Ad Spending Growth By Format, 2012-2017 [TABLE]
Virtually all the spending growth going to search, banners and rich media ad formats will go toward the mobile channel.
Read MoreUS Online Ad Spending By Channel, 2012-2017 [CHART]
US digital ad spending, including paid media spending on ads appearing on all digital devices, will increase 15.72% this year to $42.58 billion.
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