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US Mothers' Smart Phone Activities, 2011 & 2013 [TABLE]

By David Erickson | December 19, 2013

Table - US Mothers' Smart Phone Activities

Instead, escapism (39%), social (23%), and shopping (12%)—the most popular functions among mothers glued to their mobiles, according to AOL—may be leading the charge. In September 2013, BabyCenter revealed that many activities related to such functions, such as using social media and looking at photos and videos, as well as those that helped mothers stay on top of the everyday—for example, checking the weather and managing productivity—surged in usage between 2011 and 2013. And US mothers’ smartphone activities didn’t stop with those categories. With the exception of sports and gaming, all activities saw a leap in usage, most likely due to the increasing amount of time mothers spend with their phones. Read the rest at eMarketer.

Posted in Consumer Behavior, Demographics, eCommerce, Generation X, Generations, Local Internet Marketing, Media Consumption, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Technographics, Video Games, Video Marketing, Visual Communications and tagged Bank Marketing, eBanking, Financial Services Marketing, Gaming, Gender, Health Care Marketing, Hospitality Marketing, Maps, mCommerce, Mobile Apps, Mobile Banking, Mobile Gaming, Mobile Shopping, Mobile Social, Mobile Video, Mothers, Music Marketing, Parenthood, Photo Sharing, Podcast Marketing, Podcasts, Productivity, Shopping, Sports Marketing, Travel Marketing, Women

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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