Mobile Offers Most Likely To Trigger Consumer Action, December 2013 [CHART]
4 in 10 respondents to a recent survey from GE Capital Retail Bank indicated that they would shop more at a retailer if it delivered them offers via mobile. But which types of offers would be most likely to trigger consumer action? That was one question posed by Responsys in a survey of consumers who have subscribed to mobile marketing from brands – of whom 64% claimed to have made a purchase based on having received a highly relevant mobile message.
According to data provided to MarketingCharts by Responsys, pricing-based offers are the most likely to sway the opt-in crowd, with 66% saying they would likely trigger an action. That indicates – once again – that deals have a powerful influence on consumer behavior. (Other research has found, for example, that consumers believe that deals and discounts are the largest influences on their online purchase decisions.) Read the rest at MarketingCharts.