Millennial Mothers' Monthly Time Spent With Apps/Mobile Sites, June 2013 [TABLE]
In the past year alone, the number of US mothers using smartphones increased nearly 34%, BabyCenter reported in September 2013. Of this number, 46% of survey respondents said they felt addicted to their smartphones, always keeping them at their sides as “backup brains” while on the go.
In fact, according to a study from AOL, mothers are using their smartphones 11.4% more frequently than the average adult smartphone user, racking up 1,850 minutes per month with their phones. Read the rest at eMarketer.