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Archive for December 19, 2013

Mobile Offers Most Likely To Trigger Consumer Action, December 2013 [CHART]

By David Erickson | December 19, 2013

4 in 10 respondents to a recent survey from GE Capital Retail Bank indicated that they would shop more at a retailer if it delivered them offers via mobile.

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Social Engagement With Brands, December 2013 [TABLE]

By David Erickson | December 19, 2013

Almost 1 in 5 consumers claim to have discovered a product through Pinterest, while YouTube videos have influenced a purchase at least once for 53% of respondents.

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Media Users By Age & Channel, December 2013 [CHART]

By David Erickson | December 19, 2013

More than 9 in 10 Americans listen to radio on a weekly basis, with those figures highest among Hispanics (94%) and African-Americans (92%).

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Top Global Brands By Customer Satisfaction, December 2013 [CHART]

By David Erickson | December 19, 2013

The average customer satisfaction with the top brands is 80 on a 100-point scale, with 68 of the brands scoring an 80 or above, considered by ForeSee to be the threshold of excellence.

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App User Retention Rate By Notification Opt-In, December 2013 [CHART]

By David Erickson | December 19, 2013

On average, mobile application users who have opted in to push messages have a long-term retention rate that is 92% higher than those who have opted out of the messages.

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US Mothers' Smart Phone Activities, 2011 & 2013 [TABLE]

By David Erickson | December 19, 2013

Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.

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Frequency With Which US Mothers Occupy Their Children With Smart Phones, June 2013 [CHART]

By David Erickson | December 19, 2013

More than one-third reported rarely or never allowing their children to use their smartphones.

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Millennial Mothers' Monthly Time Spent With Apps/Mobile Sites, June 2013 [TABLE]

By David Erickson | December 19, 2013

In the past year alone, the number of US mothers using smartphones increased nearly 34%, BabyCenter reported in September 2013.

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Traditional TV Viewing Trends Among 18-24 Year Olds, Q1 2011-Q3 2013 [CHART]

By David Erickson | December 19, 2013

While Millennials are indeed watching less TV, it’s not yet as precipitous a decline as one might be led to believe.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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