Archive for December 19, 2013
Mobile Offers Most Likely To Trigger Consumer Action, December 2013 [CHART]
4 in 10 respondents to a recent survey from GE Capital Retail Bank indicated that they would shop more at a retailer if it delivered them offers via mobile.
Read MoreSocial Engagement With Brands, December 2013 [TABLE]
Almost 1 in 5 consumers claim to have discovered a product through Pinterest, while YouTube videos have influenced a purchase at least once for 53% of respondents.
Read MoreMedia Users By Age & Channel, December 2013 [CHART]
More than 9 in 10 Americans listen to radio on a weekly basis, with those figures highest among Hispanics (94%) and African-Americans (92%).
Read MoreTop Global Brands By Customer Satisfaction, December 2013 [CHART]
The average customer satisfaction with the top brands is 80 on a 100-point scale, with 68 of the brands scoring an 80 or above, considered by ForeSee to be the threshold of excellence.
Read MoreApp User Retention Rate By Notification Opt-In, December 2013 [CHART]
On average, mobile application users who have opted in to push messages have a long-term retention rate that is 92% higher than those who have opted out of the messages.
Read MoreUS Mothers' Smart Phone Activities, 2011 & 2013 [TABLE]
Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.
Read MoreFrequency With Which US Mothers Occupy Their Children With Smart Phones, June 2013 [CHART]
More than one-third reported rarely or never allowing their children to use their smartphones.
Read MoreMillennial Mothers' Monthly Time Spent With Apps/Mobile Sites, June 2013 [TABLE]
In the past year alone, the number of US mothers using smartphones increased nearly 34%, BabyCenter reported in September 2013.
Read MoreTraditional TV Viewing Trends Among 18-24 Year Olds, Q1 2011-Q3 2013 [CHART]
While Millennials are indeed watching less TV, it’s not yet as precipitous a decline as one might be led to believe.
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