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Top 10 Smart Phone Apps, October 2013 [CHART]

By David Erickson | December 18, 2013

Chart - Top 10 Smart Phone Apps

With 25.5% reach among adult iOS and Android app users, Instagram ranked as the 10th-largest smartphone application during the 3-month period ending in October 2013, according to the latest smartphone audience figures from comScore. Instagram enjoyed wider reach than Twitter’s app (21.8%) for the period, though leaps and bounds ahead of both was Facebook’s mobile app, which reached 75.7% of adult iOS and Android app users. The closest competitor to Facebook in the smartphone app popularity contest is Google Play, with its 54% reach a fair distance back.

Google Search (52.2% reach) follows, with Pandora Radio (48.2%) and YouTube (48%) rounding out the top 5 apps by reach.

Granted, the figures are for adult iOS and Android users only – but those 2 platforms combined represent more than 90% of the smartphone market. And when it comes to Instagram’s position, including the younger audience would probably boost its reach figure, given its young user base. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Email Marketing, Local Internet Marketing, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Photo Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing, Visual Communications and tagged Apple, Facebook, Gmail, Google Maps, Google Play, Google Search, Instagram, Mobile Apps, Mobile Email, Mobile Social, Mobile Video, Music Marketing, Pandora, Photo Sharing, Short-Form Video, Smart Phones, Yahoo! Stocks, YouTube

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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