Chart - Online Video Ad View Share By Device & Content Duration

A recent survey found that mobile video viewers are happy to watch long-form content. But, according to FreeWheel’s latest quarterly report, most of them simply aren’t. The data indicates that during Q3, 72% of ad views on Android phones were derived from content less than 5 minutes in length, with the corresponding figure at 77% for iPhone users. As might be expected, viewing on larger screens and OTT devices (such as game consoles and connected TVs) more closely mirrors the TV experience.

During the third quarter, one-quarter of ad views on PCs and Macs were derived from long-form content (more than 20 minutes), with that figure at 32% for iPad ad views and 53% for OTT device ad views. Read the rest at MarketingCharts.