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Archive for December 18, 2013

Branded Content Spending Trends in 2013 [TABLE]

By David Erickson | December 18, 2013

Corporations spent on average 37% share of their marketing budgets this year on branded content.

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Global Ad Spending Share By Medium, 2013 vs 2016 [CHART]

By David Erickson | December 18, 2013

ZenithOptimedia predicts mobile advertising will generate more new ad spending ($31.8 billion) than TV ($29.8 billion) from this year through 2016.

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Consumer Attitudes Toward Online Reviews, December 2013 [CHART]

By David Erickson | December 18, 2013

7 in 10 adult consumers in the US and UK read consumer reviews before making purchase decisions.

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Top 10 Smart Phone Apps, October 2013 [CHART]

By David Erickson | December 18, 2013

With 25.5% reach among adult iOS and Android app users, Instagram ranked as the 10th-largest smartphone application during the 3-month period ending in October 2013.

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Online Video Ad View Share By Device & Content Duration, Q3 2013 [CHART]

By David Erickson | December 18, 2013

During Q3, 72% of ad views on Android phones were derived from content less than 5 minutes in length, with the corresponding figure at 77% for iPhone users.

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Global Mobile Gaming Revenues, 2013 & 2018 [CHART]

By David Erickson | December 18, 2013

Newzoo determined that the market overall would grow by about 162.6% between 2012 and 2016.

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Global Mobile Gaming Revenues By Device Type, 2012, 2013 & 2016 [CHART]

By David Erickson | December 18, 2013

In 2012, tablets accounted for just over 23% of the mobile gaming market, while smartphones boasted a portion of nearly 77%—a 54-percentage-point lead.

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B2B Tech Buyers' Actions Prompted by Tech-Related Video, 2012 [CHART]

By David Erickson | December 18, 2013

Digital video, long an amusement for consumers, is nudging its way into the business-to-business (B2B) marketing mainstream.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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