Mobile Shopping & Mobile Offers, December 2013 [TABLE]
Mobile commerce is undoubtedly on the rise, and mobile devices are an increasingly important touch point for retailers. According to recent survey findings from GE Capital Retail, 61% of respondents have performed at least a single shopping-related task on their mobile phone, and 36% have shopped on their smartphone at some point during the last 3 months. The research indicates that offers delivered to mobile devices can influence shopping behavior: 40% of respondents said they would shop a retailer more often if it delivered such offers. Read the rest at MarketingCharts.