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Archive for December 17, 2013

YouTube Net US Video Ad Revenues, 2011-2015 [CHART]

By David Erickson | December 17, 2013

YouTube’s revenues from video ad formats will hit $1.22 billion next year, claiming a 21.1% share of all US video ad revenues.

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Global YouTube Net Ad Revenues, 2011-2013 [CHART]

By David Erickson | December 17, 2013

After paying back advertising partners and video content creators, eMarketer still expects the company to net $1.96 billion in ad revenues worldwide this year, up 65.5% over 2012.

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Global YouTube Gross Ad Revenues, 2011-2013 [CHART]

By David Erickson | December 17, 2013

YouTube will bring in about $5.60 billion in gross ad revenues this year.

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Global Social Media Ad Spending By Region, 2012-2015 [TABLE]

By David Erickson | December 17, 2013

Social media ad spending will approach 12% in the US in 2014, and nearly 9% worldwide.

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Share Of Average Time Spent Per Day On Select Online Activities, 2010-2013 [TABLE]

By David Erickson | December 17, 2013

Fragmented multiscreen media consumption has left marketers struggling to keep up or get a word in edgewise.

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Social TV Behavior, Q1-Q3 2013 [CHART]

By David Erickson | December 17, 2013

During Q3, 15.4% of adult respondents in the US and Canada claimed to post about what they’re watching, up from 12.8% in Q2 and 11.5% in Q1.

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Satisfaction Loyalty Program Features, December 2013 [CHART]

By David Erickson | December 17, 2013

Fewer than half of the respondents in Brazil, India, Turkey and Singapore voiced their satisfaction with loyalty program benefits.

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Long-Form Video Ad Loads & Completion Rates, Q3 2012 – Q3 2013 [CHART]

By David Erickson | December 17, 2013

During Q3, FreeWheel says that the typical long-form (20+ minutes) video view carried 11.6 ads, up from 9.1 on average during the corresponding period last year.

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Mobile Shopping & Mobile Offers, December 2013 [TABLE]

By David Erickson | December 17, 2013

61% of respondents have performed at least a single shopping-related task on their mobile phone, and 36% have shopped on their smartphone at some point during the last 3 months.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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