Benefits Of Real-Time Marketing, April 2013 [CHART]

Chart - Benefits Of Real-Time Marketing

Marketers anticipate that greater immediacy will yield a host of benefits not limited to gains in efficiency and transparency. They likewise expect to see benefits in marketing effectiveness in terms of more precise targeting. But when it comes to real-time efforts in particular, marketers hope to drive increases in engagement with their often-elusive audience. Read the rest at eMarketer.