Chart - Benefits Of Big Data To Financial Services & Health Care Companies

Marketers expect that smarter applications of data will help them respond faster—and better—to business challenges. For example, in a July 2013 survey by NewVantage Partners and the Direct Marketing Association (DMA), 87% of US financial services and healthcare executives cited the acceleration of their ability to gain insights and answer questions as a byproduct of working effectively with Big Data. Read the rest at eMarketer.