Archive for December 16, 2013
US Outdoor Advertising Revenue Growth, Q2 2011 – Q3 2013 [CHART]
Outdoor ad revenues grew by 3.5% year-over-year during Q3, marking the 14th consecutive quarter of growth.
Read MorePrimary B2B Content Marketing Revenue Drivers, December 2013 [CHART]
While B2B marketers are having some trouble measuring the ROI of their content marketing efforts, they’re fairly clear on which capabilities can best improve the revenue contributions of those efforts.
Read MoreSocial Shares Driven By Top 3 Viral Videos Ads, 2006-2013 [CHART]
This year’s top 3 ads (through November 18) have generated 11.6 million shares, up from 1.6 million in 2010 and less than one-quarter of a million in 2006.
Read MoreBrand Advocacy Rankings, December 2013 [TABLE]
Among the sample of brands studied, the average difference between the top-line growth of the highest- and lowest-scoring brands was 27% points.
Read MoreUnaided Brand Recall For Online Video By Device, June 2013 [CHART]
Millennial video viewers recalled ads with less frequency than did Gen Xers, no matter what device was being used to watch content.
Read MoreHow People Watch Mobile Online Video by Device & Generation, June 2013 [TABLE]
Video apps emerged as a popular means of watching digital videos across all age demographics.
Read MoreTypes Of Online Video Viewed By Generation, June 2013 [TABLE]
Millennials were more likely to watch digital videos in almost all content categories than their older counterparts.
Read MoreBenefits Of Real-Time Marketing, April 2013 [CHART]
When it comes to real-time efforts, marketers hope to drive increases in engagement with their often-elusive audience.
Read MoreBenefits Of Big Data To Financial Services & Health Care Companies, July 2013 [CHART]
87% of US financial services and health care executives cited the acceleration of their ability to gain insights and answer questions as a byproduct of working effectively with Big Data.
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