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Most Popular Social Messaging Apps, December 2013 [CHART]

By David Erickson | December 13, 2013

Chart - Most Popular Social Messaging Apps

Smartphone owners across 5 markets – the US, Brazil, China, South Africa and Indonesia – are more likely to be using social messaging applications on a daily basis than making voice calls, sending texts and emailing, finds On Device Research in a recent study. The survey indicates that while Facebook Messenger is the top social messaging app among Android and iOS smartphone owners in the US, youth are gravitating towards WhatsApp, which leads the popularity contest across the 5-country average.

On average, 44% of respondents across the 5 countries claimed to use WhatsApp at least once a week, ahead of the 35% using Facebook Messenger with that regularity. WeChat (28%) was next, followed by Twitter (19%), BlackBerry Messenger (BBM; 17%) and Skype (16%). Read the rest at MarketingCharts.

Posted in Consumer Behavior, Email Marketing, Mobile Marketing, Online Behavior, Social Media Marketing and tagged BBM, Brazil, China, Facebook, Indonesia, Messenger, Mobile Apps, Mobile Email, Mobile Social, Smart Phones, South Africa, Twitter, United States, Wechat, Whatsapp

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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