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Hispanics & Online Coupons, December 2013 [CHART]

By David Erickson | December 13, 2013

Chart - Hispanics & Online Coupons

About 7 in 10 Hispanics use coupons found on social media sites, making them almost 30% more likely than the average US consumer (54%) to do so, finds Valassis in recent survey results. Not only are Hispanics more likely to use coupons found on social media sites, but they’re also much more likely to share coupons via social media, per the results, with more than 6 in 10 claiming to do so, compared to the 39% average across all respondents.

The Valassis study indicates that Hispanics use both digital and print coupons at a greater rate than the general population, but takes a particular focus on the differences in usage of digital coupons. Aside from social’s influence, the researchers show that Hispanics are almost 20% more likely than the general respondent to search for an online coupon based on a recommendation (84.2% vs. 70.6%), and are 22% more likely to use discounts from mobile or downloaded to a loyalty card (80.2% vs. 66%). Read the rest at MarketingCharts.

Posted in Consumer Behavior, Demographics, Ethnic Marketing, Latinx, Online Behavior, Social Media Marketing, Social Sharing and tagged Coupons, eTailing, Loyalty Programs, Retail Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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