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Archive for December 13, 2013

B2B Marketers & Content Marketing Measurement, December 2013 [CHART]

By David Erickson | December 13, 2013

Only 23% of B2B marketers rate their company as strong at measuring the ROI from content marketing.

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Pay-TV & Streaming Service Subscriptions, December 2013 [CHART]

By David Erickson | December 13, 2013

Three-quarters of American adults claim to subscribe to a cable (52%) or satellite (24%) TV service.

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Marketers' Feeling Sticker Shock Over Price Of Video Ad Measurement, December 2013 [CHART]

By David Erickson | December 13, 2013

60% of digital video advertisers do not have access to the tools they need to measure the impact (effectiveness, not just delivery) of their campaigns.

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Hispanics & Online Coupons, December 2013 [CHART]

By David Erickson | December 13, 2013

About 7 in 10 Hispanics use coupons found on social media sites, making them almost 30% more likely than the average US consumer (54%) to do so.

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Top Mobile Devices, Q3 2013 [TABLE]

By David Erickson | December 13, 2013

Apple devices may have dominated in ad impression share across the globe in Q3, but some Samsung mobile devices appeared to see greater engagement than the iPhone.

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Privacy Concerns Over Wearable Computers, September 2013 [CHART]

By David Erickson | December 13, 2013

On average, around one-third of internet users in select countries were worried that wearable devices would invade people’s privacy.

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Global Wearable Computer Sales, 2011, 2012 & 2017 [CHART]

By David Erickson | December 13, 2013

Wearable smart device sales worldwide will hit 64.0 million units by 2017, according to research from Berg Insight.

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US Retail mCommerce Sales, 2011-2017 [CHART]

By David Erickson | December 13, 2013

By 2017, mobile will account for 26.0% of US retail eCommerce sales (which exclude travel and event tickets), up from 19.0% in 2014.

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Most Popular Social Messaging Apps, December 2013 [CHART]

By David Erickson | December 13, 2013

Smartphone owners across 5 markets – the US, Brazil, China, South Africa and Indonesia – are more likely to be using social messaging applications on a daily basis than making voice calls, sending texts and emailing.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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