Archive for December 13, 2013
B2B Marketers & Content Marketing Measurement, December 2013 [CHART]
Only 23% of B2B marketers rate their company as strong at measuring the ROI from content marketing.
Read MorePay-TV & Streaming Service Subscriptions, December 2013 [CHART]
Three-quarters of American adults claim to subscribe to a cable (52%) or satellite (24%) TV service.
Read MoreMarketers' Feeling Sticker Shock Over Price Of Video Ad Measurement, December 2013 [CHART]
60% of digital video advertisers do not have access to the tools they need to measure the impact (effectiveness, not just delivery) of their campaigns.
Read MoreHispanics & Online Coupons, December 2013 [CHART]
About 7 in 10 Hispanics use coupons found on social media sites, making them almost 30% more likely than the average US consumer (54%) to do so.
Read MoreTop Mobile Devices, Q3 2013 [TABLE]
Apple devices may have dominated in ad impression share across the globe in Q3, but some Samsung mobile devices appeared to see greater engagement than the iPhone.
Read MorePrivacy Concerns Over Wearable Computers, September 2013 [CHART]
On average, around one-third of internet users in select countries were worried that wearable devices would invade people’s privacy.
Read MoreGlobal Wearable Computer Sales, 2011, 2012 & 2017 [CHART]
Wearable smart device sales worldwide will hit 64.0 million units by 2017, according to research from Berg Insight.
Read MoreUS Retail mCommerce Sales, 2011-2017 [CHART]
By 2017, mobile will account for 26.0% of US retail eCommerce sales (which exclude travel and event tickets), up from 19.0% in 2014.
Read MoreMost Popular Social Messaging Apps, December 2013 [CHART]
Smartphone owners across 5 markets – the US, Brazil, China, South Africa and Indonesia – are more likely to be using social messaging applications on a daily basis than making voice calls, sending texts and emailing.
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