“B2B buyers are shopping at work like they do at home,” declares Avanade [PDF] in a white paper containing results from a commissioned survey conducted by Wakefield Research. That viewpoint is based in part on data showing that a majority 61% of B2B buyers are informing themselves about enterprise products and services through 3rd-party sources before consulting a vendor’s salesforce, with 89% saying that these 3rd-party sources are a factor in their purchase decisions. What’s more, many are communicating publicly about their purchase experiences.
According to the survey, after purchasing a product or service for their company, 42% reviewed the vendor on a 3rd-party website, while 32% posted a review on social media channels (such as Facebook or LinkedIn) and 19% posted comments on Twitter. Read the rest at MarketingCharts.