Apps Americans Use Regularly, November 2013 [CHART]
Which types of internet and mobile applications do Americans regularly use? Ipsos, which recently revealed the types of websites most regularly visited by Americans, has some answers. According to newly-released survey results from the researcher, weather apps are regularly used by 46% of Americans, easily topping banking/financial apps (29%), music-related apps (28%) and news apps (25%), although shopping apps and social networking apps were curiously – and somewhat disappointingly – not included in the survey.
As would be expected, the 18-34 age group emerged as the most likely to regularly visit each of the app types listed. There was more variety when breaking the data down by age group, with females more likely to regularly use weather apps than males (49% vs. 42%), with the opposite true for news apps (31% for males; 20% for females). Read the rest at MarketingCharts.