Archive for December 12, 2013
Sales & Marketing Data Cleanliness, December 2013 [CHART]
Just 36% of executives rate their sales and marketing data as being “clean” (32%) or “very clean” (4%).
Read MoreImportance Of Price To B2B Industrial Buyers, December 2013 [CHART]
Roughly 6 in 10 B2B buyers from industrial sectors indicate that at least 60% of their purchase decisions are dominated by the immediate purchase price of the equipment.
Read MoreNear-Field Communication Growth, November 2013 [CHART]
The percentage of mobile phone owners in the US who say their device has near-field communications (NFC) technology has doubled since last year.
Read MoreApps Americans Use Regularly, November 2013 [CHART]
Weather apps are regularly used by 46% of Americans, easily topping banking/financial apps (29%), music-related apps (28%) and news apps (25%).
Read MoreRadio Revenues, Q3 2012 vs Q3 2013 [TABLE]
Radio ad revenues grew marginally in Q3, up 1% year-over-year to reach $4.6 billion.
Read MoreTop Features Of Beauty Brand eCommerce Sites, 2012 & 2013 [CHART]
83% of sites had incorporated user reviews, making it the most widely adopted feature.
Read MoreeCommerce Growth By Product Category, 2013 [CHART]
eCommerce sales were expected to grow by almost 30% in 2013, compared with only 6% for total sales.
Read MoreTV & Mobile Multitasking Trends, November 2013 [CHART]
60% of smart phone and tablet owners surveyed during Q3 said they used their mobile device while watching TV, up from 52% in Q1.
Read MoreB2B Buyers' B2C Behavior, November 2013 [TABLE]
61% of B2B buyers are informing themselves about enterprise products and services through 3rd-party sources before consulting a vendor’s salesforce, with 89% saying that these 3rd-party sources are a factor in their purchase decisions.
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