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Archive for December 12, 2013

Sales & Marketing Data Cleanliness, December 2013 [CHART]

By David Erickson | December 12, 2013

Just 36% of executives rate their sales and marketing data as being “clean” (32%) or “very clean” (4%).

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Importance Of Price To B2B Industrial Buyers, December 2013 [CHART]

By David Erickson | December 12, 2013

Roughly 6 in 10 B2B buyers from industrial sectors indicate that at least 60% of their purchase decisions are dominated by the immediate purchase price of the equipment.

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Near-Field Communication Growth, November 2013 [CHART]

By David Erickson | December 12, 2013

The percentage of mobile phone owners in the US who say their device has near-field communications (NFC) technology has doubled since last year.

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Apps Americans Use Regularly, November 2013 [CHART]

By David Erickson | December 12, 2013

Weather apps are regularly used by 46% of Americans, easily topping banking/financial apps (29%), music-related apps (28%) and news apps (25%).

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Radio Revenues, Q3 2012 vs Q3 2013 [TABLE]

By David Erickson | December 12, 2013

Radio ad revenues grew marginally in Q3, up 1% year-over-year to reach $4.6 billion.

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Top Features Of Beauty Brand eCommerce Sites, 2012 & 2013 [CHART]

By David Erickson | December 12, 2013

83% of sites had incorporated user reviews, making it the most widely adopted feature.

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eCommerce Growth By Product Category, 2013 [CHART]

By David Erickson | December 12, 2013

eCommerce sales were expected to grow by almost 30% in 2013, compared with only 6% for total sales.

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TV & Mobile Multitasking Trends, November 2013 [CHART]

By David Erickson | December 12, 2013

60% of smart phone and tablet owners surveyed during Q3 said they used their mobile device while watching TV, up from 52% in Q1.

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B2B Buyers' B2C Behavior, November 2013 [TABLE]

By David Erickson | December 12, 2013

61% of B2B buyers are informing themselves about enterprise products and services through 3rd-party sources before consulting a vendor’s salesforce, with 89% saying that these 3rd-party sources are a factor in their purchase decisions.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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