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Archive for December 11, 2013

Average Size Of Mothers' Social Networks, November 2013 [CHART]

By David Erickson | December 11, 2013

Younger mothers are more likely to be cultivating wider networks on Twitter and Instagram than their older counterparts, and working mothers are similarly more likely to be doing so than stay-at-home mothers.

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Targeted Ads Influence Over Online Buying, October 2013 [CHART]

By David Erickson | December 11, 2013

Respondents were more likely to indicate that a marketing or advertising channel influenced their buying behavior when they found the messages delivered through that channel to be well targeted to them.

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Dominant Religions In The US By County [MAP]

By David Erickson | December 11, 2013

The Bible Belt, comprised mostly of Southern Baptists, is on full display and informs the strong social conservative strain that runs through American politics.

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American Smart Phone Social Network Users, 2011-2017 [TABLE]

By David Erickson | December 11, 2013

Nearly 100 million US internet users will log on to social networking sites via smartphones at least once per month this year.

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American Social Network User Demographics By Device, Q2 2013 [TABLE]

By David Erickson | December 11, 2013

Among millennials, rates of smart phone and PC usage of social networks were identical.

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Americans Who Have Purchased Products via Computer vs Mobile by Category, September 2013 [CHART]

By David Erickson | December 11, 2013

Though less common, more than half had Completing a purchase via mobile at some point.

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Online Product Research Via Computer Or Mobile, September 2013 [CHART]

By David Erickson | December 11, 2013

87.3% liked using their computer for online shopping best, with just 7.4% choosing tablets and 5.3% choosing smart phones.

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American English Dialects [MAP]

By David Erickson | December 11, 2013

Robert Delaney, a reference associate at Long Island University, developed a dialect map that identifies 24 regions of American English.

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Presentation Use Statistics, 2013 [PRESENTATION]

By David Erickson | December 11, 2013

SlideShare has released it’s Zeitgeist 2013 presentation detailing how people used presentations this year. Image sizes grew 16% from last 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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