Almost 6 in 10 e-commerce executives from around the world say that they don’t use site search data such as keyword reports and most popular items to enhance their other marketing programs, finds SLI Systems in a recent study. The research indicates that roughly one-quarter integrate site search data into email marketing campaigns or create SEO landing pages populated with site search results, while only about 1 in 10 integrate the data into other channels, including retargeting ads, display ads, or social media.
Lack of integration of this data doesn’t appear to be owing to problems with site search itself. Rather, when asked why they’re not currently using site search to enhance other campaigns, half blamed limited resources, while about one-quarter admitted that they’re not sure how to do it. Read the rest at MarketingCharts.