With mobile shopping more popular than ever, it’s no surprise retailers are planning to focus more on mobile this holiday season. But according to research, their focus may also be qualitatively different.
Data from BDO USA suggests that retailers’ primary mobile efforts this year will focus around the comparatively unsexy channels of text messaging and mobile coupons. Last year, far and away the winner in terms of attention was flash sales and daily deals—which hardly any retailers expect to focus on again. In fact, aside from flash sales and daily deals, all mobile marketing channels were expected to gain in popularity this year, suggesting the limited-time offers did not perform as well as hoped for in 2012. Read the rest at eMarketer.