A new map takes a complicated approach: Instead of using text, it uses data gathered from … phone calls. You know how, when you call a customer service rep for your ISP or your bank or what have you, you’re informed that your call will be recorded? Marchex Institute, the data and research arm of the ad firm Marchex, got ahold of the data that resulted from some recordings, examining more than 600,000 phone calls from the past 12 months—calls placed by consumers to businesses across 30 different industries. It then used call mining technology to isolate the curses therein, cross-referencing them against the state the calls were placed from.
Marchex also attempted to measure more general indications of courtesy—using “please” and “thank you,” that kind of thing. And you know who came in for another shout-out? Hello again, Ohio. The other least-courteous states, in order: Wisconsin, which took first place, Massachusetts, Indiana, and Tennessee.
And the most courteous? South Carolina (first place!), North Carolina, Maryland, Louisiana, and Georgia. Read the rest at The Atlantic.