Archive for December 9, 2013
Web Form Best Practices [INFOGRAPHIC]
This infographic from SingleHop illustrates web form design best practices.
Read MoreWord-of-Mouth Marketing Effectiveness & Obstacles, November 2013 [TABLE]
Some 64% of marketing executives believe that word-of-mouth (W-O-M) marketing is more effective than traditional marketing.
Read MoreMedia Spend Channel Efficiency Comparison, Q3 2013 [CHART]
During Q3, social again beat portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
Read MoreMillennials & Traditional TV, Q3 2012 vs Q3 2013 [CHART]
Millennials (18-34) who don’t subscribe to pay-TV appear to be increasingly relying on over-the-air (OTA) options as their main source of TV programming.
Read MoreUS Display Ad Spending Share By Type, 2011-2017 [CHART]
RTB is primarily used to purchase impression-level inventory in order to meet a performance-based goal.
Read MoreUS Programmatic Display Ad Spending, 2011-2017 [CHART]
MAGNA GLOBAL estimates US programmatic display ad spending will reach $7.5 billion this year.
Read MoreHow Smart Phone Owners Planned To Use Devices To Shop On Black Friday, October 2013 [CHART]
Nearly half of smart phone owners planned on getting coupons or other discounts via their devices to shop on Black Friday.
Read MorePrimary Mobile Channels Retailers Will Use For Holiday Marketing, 2012 & 2013 [CHART]
Retailers’ primary mobile efforts this year will focus around the comparatively unsexy channels of text messaging and mobile coupons.
Read MoreFive Least Courteous States In The Union [MAP]
The least-courteous states, in order: Wisconsin, which took first place, Massachusetts, Indiana, Tennessee and Ohio. The MOST courteous…?
Read MoreTop Five Pottymouthiest States In The Union [MAP]
People in Ohio cursed the most as compared to every other state in the Union: They swore in one out of about every 150 phone conversations.
Read More