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Archive for December 9, 2013

Web Form Best Practices [INFOGRAPHIC]

By David Erickson | December 9, 2013

This infographic from SingleHop illustrates web form design best practices.

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Word-of-Mouth Marketing Effectiveness & Obstacles, November 2013 [TABLE]

By David Erickson | December 9, 2013

Some 64% of marketing executives believe that word-of-mouth (W-O-M) marketing is more effective than traditional marketing.

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Media Spend Channel Efficiency Comparison, Q3 2013 [CHART]

By David Erickson | December 9, 2013

During Q3, social again beat portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.

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Millennials & Traditional TV, Q3 2012 vs Q3 2013 [CHART]

By David Erickson | December 9, 2013

Millennials (18-34) who don’t subscribe to pay-TV appear to be increasingly relying on over-the-air (OTA) options as their main source of TV programming.

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US Display Ad Spending Share By Type, 2011-2017 [CHART]

By David Erickson | December 9, 2013

RTB is primarily used to purchase impression-level inventory in order to meet a performance-based goal.

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US Programmatic Display Ad Spending, 2011-2017 [CHART]

By David Erickson | December 9, 2013

MAGNA GLOBAL estimates US programmatic display ad spending will reach $7.5 billion this year.

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How Smart Phone Owners Planned To Use Devices To Shop On Black Friday, October 2013 [CHART]

By David Erickson | December 9, 2013

Nearly half of smart phone owners planned on getting coupons or other discounts via their devices to shop on Black Friday.

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Primary Mobile Channels Retailers Will Use For Holiday Marketing, 2012 & 2013 [CHART]

By David Erickson | December 9, 2013

Retailers’ primary mobile efforts this year will focus around the comparatively unsexy channels of text messaging and mobile coupons.

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Five Least Courteous States In The Union [MAP]

By David Erickson | December 9, 2013

The least-courteous states, in order: Wisconsin, which took first place, Massachusetts, Indiana, Tennessee and Ohio. The MOST courteous…?

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Top Five Pottymouthiest States In The Union [MAP]

By David Erickson | December 9, 2013

People in Ohio cursed the most as compared to every other state in the Union: They swore in one out of about every 150 phone conversations.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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