Why are luxury brands reconsidering their aversion to digital marketing? There are a few developments that are pushing them to increase online marketing efforts.
One major factor is an increase in the amount of time affluent consumers spend online. Ipsos MediaCT found that among US affluents with household income of more than $100,000 per year, the amount of time spent online grew nearly one-quarter from 2011 to 2013, at 32.8 hours per week to 41.6 hours per week, respectively. Read the rest at eMarketer.