Chart - Ways That Affluent Consumers Discover Luxury Products
In a Q1 2013 survey by American Express Publishing and Harrison Group, 48% of US affluents with income of more than $100,000 said they discovered new luxury products while shopping online, a rate almost equal to the 50% who said they discovered new products while shopping in-store. Even though consumers are still making more purchases in a physical store, they are discovering products, and therefore being exposed to more marketing messages, online. Read the rest at eMarketer.