More than 3 in 4 small businesses who have participated in Small Business Saturday in the past plan to do so again this year, per results from a Constant Contact survey of 854 B2C small business participants in the Constant Contact Small Biz Council. Those participating in Small Business Saturday this year are most likely to expect that it will help create awareness for their business (79%), with fewer expecting that it will deliver new customers (45%) or a quick boost in sales (43%).
Among the two-thirds of respondents who have not participated in the past, about half don’t have plans to start. The most commonly identified reason for these small businesses is that they don’t think they’ll get more business from it (36%). Only 4% said they had participated in the past and hadn’t found value in it. Read the rest at MarketingCharts.