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Archive for December 6, 2013

SMBs' ROI Assessment Of Social Media Advertising & Promotion, November 2013 [CHART]

By David Erickson | December 6, 2013

3 in 10 SMBs advertising on Twitter claim “excellent” or “extraordinary” ROI from their efforts.

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Mobile Location Targeting Trends, Q3 2012 – Q3 2013 [CHART]

By David Erickson | December 6, 2013

93% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q3, up from just 40% a year earlier.

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Expected Benefits Of Participating In Small Business Saturday, November 2013 [CHART]

By David Erickson | December 6, 2013

More than 3 in 4 small businesses who have participated in Small Business Saturday in the past plan to do so again this year.

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Mobile Ads & CPG Purchase Decisions, November 2013 [CHART]

By David Erickson | December 6, 2013

Almost half of mobile users say they’ve tried a new CPG product or brand as the result of having seen a mobile ad.

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Global Marketing Budget Trends, October 2011 – November 2013 [CHART]

By David Erickson | December 6, 2013

This month, the budget component of the index recorded a value of 56.2, its highest value on record, and a significant 4.4-point increase from last month.

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Leading Health-Related Mobile Activities Of Mothers, September 2013 [CHART]

By David Erickson | December 6, 2013

Nearly eight in 10 used a smartphone or tablet to find online health information, while more than half tracked ovulation, pregnancy or childhood development on a web-enabled device.

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Health-Related Online Activities Of American Mothers, September 2013 [CHART]

By David Erickson | December 6, 2013

The most popular health-related online activity was looking up symptoms, which 76% of mothers engaged in.

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Ways That Affluent Consumers Discover Luxury Products, Q1 2013 [CHART]

By David Erickson | December 6, 2013

48% of US affluents with income of more than $100,000 said they discovered new luxury products while shopping online, a rate almost equal to the 50% who said they discovered new products while shopping in-store.

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Weekly Time Spent Online By US Affluents By Generation, 2011-2013 [TABLE]

By David Erickson | December 6, 2013

Among US affluents with household income of more than $100,000 per year, the amount of time spent online grew nearly one-quarter from 2011 to 2013, at 32.8 hours per week to 41.6 hours per week, respectively.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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