Most Important Social Media Marketing Objectives Worldwide, November 2013 [CHART]

Chart - Most Important Social Media Marketing Objectives Worldwide

Results from more recent polling conducted in November 2013 by Ascend2 also determined brand awareness and customer engagement—which leads to customer insights and improves retention rates—were the top social marketing objectives among marketing professionals worldwide for the upcoming year, indicating that these global trends aren’t going away anytime soon. Read the rest at eMarketer.