Americans Who Are Willing To Pay For Streaming Video By Device, September 2013 [CHART]
Mobile devices are also the video viewing channel where Magid found internet users least likely to be willing to pay for the service—but, at the same time, most likely to be open to ad support.
More than six in 10 respondents said they would prefer to watch TV or movies on their tablet or smartphone for free with commercials. This was the majority preference across devices, but connected TV viewers were more willing to pay subscription fees, and just half were interested in free, ad-supported programming. Read the rest at eMarketer.