Archive for December 5, 2013
SMBs & Digital Marketing, November 2013 [TABLE]
About one-third of SMBs report spending less than one-third of their marketing budgets on internet or mobile marketing, while about 1 in 8 allocate more than 90% to digital.
Read MoreHoliday Retail Sales Trends, 2000-2013 [CHART]
The NRF is projecting 3.9% year-over-year growth in retail sales to $602.1 billion (with online spending growing by 13-15% up to a potential $82 billion).
Read MoreTop 10 Most Shared Video Ads Of 2013 [CHART]
Dove’s 3-minute Real Beauty Sketches takes the top honors for the study period (January 1 through November 18), generating 4.24 million social shares since its April launch.
Read MoreWebsite Ad CTR By Referring Domain, November 2013 [CHART]
Website traffic that is referred by search engines tends to have a higher ad click-through rate than traffic that comes from other sources.
Read MoreThanksgiving Weekend & Cyber Monday Desktop eCommerce, 2012 vs 2013 [CHART]
This year’s Cyber Monday set new records, with numerous researchers proclaiming it to be the biggest e-commerce spending day in US history.
Read MoreAmericans Who Are Willing To Pay For Streaming Video By Device, September 2013 [CHART]
More than six in 10 respondents said they would prefer to watch TV or movies on their tablet or smartphone for free with commercials.
Read MoreStreaming TV & Movies At Home vs Out Of Home By Device, September 2013 [CHART]
One-quarter of internet users reported using their smartphones to watch streaming TV and movies while on the go, and nearly as many said the same about tablets.
Read MoreUse & Effectiveness Of Marketing Tactics, August 2013 [TABLE]
Though throwing a Facebook or Twitter button on a website may be easy, cheap and common, respondents to ExactTarget’s survey didn’t find this nearly as effective as tactics requiring a little more effort and interaction.
Read MoreMost Important Social Media Marketing Objectives Worldwide, November 2013 [CHART]
Brand awareness and customer engagement were the top social marketing objectives among marketing professionals worldwide for the upcoming year.
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