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Archive for December 5, 2013

SMBs & Digital Marketing, November 2013 [TABLE]

By David Erickson | December 5, 2013

About one-third of SMBs report spending less than one-third of their marketing budgets on internet or mobile marketing, while about 1 in 8 allocate more than 90% to digital.

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Holiday Retail Sales Trends, 2000-2013 [CHART]

By David Erickson | December 5, 2013

The NRF is projecting 3.9% year-over-year growth in retail sales to $602.1 billion (with online spending growing by 13-15% up to a potential $82 billion).

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Top 10 Most Shared Video Ads Of 2013 [CHART]

By David Erickson | December 5, 2013

Dove’s 3-minute Real Beauty Sketches takes the top honors for the study period (January 1 through November 18), generating 4.24 million social shares since its April launch.

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Website Ad CTR By Referring Domain, November 2013 [CHART]

By David Erickson | December 5, 2013

Website traffic that is referred by search engines tends to have a higher ad click-through rate than traffic that comes from other sources.

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Thanksgiving Weekend & Cyber Monday Desktop eCommerce, 2012 vs 2013 [CHART]

By David Erickson | December 5, 2013

This year’s Cyber Monday set new records, with numerous researchers proclaiming it to be the biggest e-commerce spending day in US history.

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Americans Who Are Willing To Pay For Streaming Video By Device, September 2013 [CHART]

By David Erickson | December 5, 2013

More than six in 10 respondents said they would prefer to watch TV or movies on their tablet or smartphone for free with commercials.

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Streaming TV & Movies At Home vs Out Of Home By Device, September 2013 [CHART]

By David Erickson | December 5, 2013

One-quarter of internet users reported using their smartphones to watch streaming TV and movies while on the go, and nearly as many said the same about tablets.

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Use & Effectiveness Of Marketing Tactics, August 2013 [TABLE]

By David Erickson | December 5, 2013

Though throwing a Facebook or Twitter button on a website may be easy, cheap and common, respondents to ExactTarget’s survey didn’t find this nearly as effective as tactics requiring a little more effort and interaction.

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Most Important Social Media Marketing Objectives Worldwide, November 2013 [CHART]

By David Erickson | December 5, 2013

Brand awareness and customer engagement were the top social marketing objectives among marketing professionals worldwide for the upcoming year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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