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Archive for December 4, 2013

Leading Social Media Marketing Objectives, August 2013 [CHART]

By David Erickson | December 4, 2013

38% of US Facebook and 43% of Twitter marketers were more concerned with the quality of audience members added via social efforts.

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Mobile Drove A Third Of Cyber Monday Orders In 2013 [CHART]

By David Erickson | December 4, 2013

2013 Cyber Monday was the biggest day in e-commerce history. Online sales rose 18 percent compared to Cyber Monday 2012.

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Multi-Channel Video Provider Subscription Trends, Q3 2012 vs Q3 2013 [CHART]

By David Erickson | December 4, 2013

The top multi-channel video providers – representing 94% of the market – lost almost 27,000 subs in Q3, an improvement from a 50,000-strong loss in Q3 2012.

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Local vs National Mobile Ad Spending Forecast, 2012-2017 [CHART]

By David Erickson | December 4, 2013

Mobile will be the fastest-growing channel in the local advertising media market through 2017, rising from just 1.7% share of local ad revenues this year to 7.1% share in 2017.

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Most Requested CRM Software Features, November 2013 [CHART]

By David Erickson | December 4, 2013

8 in 10 B2B marketers agree that CRM systems don’t always capture or provide the information needed when they’re trying to close a high-margin deal.

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Top Reasons Online Shoppers Choosing One Website Over Another, November 2013 [CHART]

By David Erickson | December 4, 2013

Online shoppers across 7 major markets don’t rank mobile optimization high on their list of reasons for choosing one website over another.

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Smart Phone Owners Mobile Transaction Experiences, November 2013 [CHART]

By David Erickson | December 4, 2013

Some 46% smart phone owners say they have either used or seen someone firsthand use a mobile application that allows the redemption of offers at a retailer or restaurant, up from 40% last year.

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US Retail eCommerce Holiday Sales, 2008-2013 [CHART]

By David Erickson | December 4, 2013

eMarketer predicts 23.5% of all US retail eCommerce sales this year will take place in November and December, amounting to $61.8 billion.

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US Retail Online Ad Spending, 2012-2017 [CHART]

By David Erickson | December 4, 2013

By the end of this year, eMarketer predicts, US retailers will have increased digital ad budgets by 15.7% to $9.50 billion, following growth of 14.5% last year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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