Table - US Real-Time Bidding Display Spending Comparative Estimates

RTB’s maturity as a purchase channel is evidenced in the closely aligned estimates from multiple research firms. MAGNA GLOBAL, for example, forecasts $3.9 billion in US RTB digital display ad spending for 2013—the highest of all firms. Forecasts from JMP Securities and International Data Corporation (IDC) are in line with eMarketer’s projections, at $3.4 billion and $3.1 billion, respectively. Read the rest at eMarketer.