Marketers are also well aware of the effect that the promise of good deals can have on driving foot traffic to physical store locations, and they’re planning on taking full advantage of that fact. Forty-seven percent of respondents said they would focus their holiday-related discounting and promotion efforts on brick-and-mortar locations, compared with 13% who planned on zeroing in on online channels.
Strategies for online promotions were significantly different, with 38% of marketers saying that free shipping was the most effective tactic. That was followed by email promotions (20%), social media efforts (20%) search engine marketing (15%) and online product exclusives (6%). Read the rest at eMarketer.