For all the talk about “real-time” insights, it turns out that very few marketers are actually looking at their data sources every day. At least that’s one of the takeaways from a new Domo-sponsored report that presents study results suggesting that marketers are disconnected from (drumroll…) data. Domo’s survey of 301 marketers indicates that no more than one-third of respondents are checking – on a daily basis – any of the data sources they use.
Elsewhere in the survey, 83% of respondents agree that it is important to have access to real-time marketing data, but only 37% agree that they can access the marketing data they need in real-time.
So why the lack of access to all that data with all its potential? Most marketers say they’d consume more marketing data if they had more time (69%) and if they could see it all in one place (66%). Some would also like to see the data on any device, and some would just like to see the data in real-time. Read the rest at MarketingCharts.