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Archive for December 3, 2013

Frequency With Which Marketers Check Their Data Sources, November 2013 [CHART]

By David Erickson | December 3, 2013

For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.

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Top Social & Mobile Platforms Among Older Teens, Q3 2013 [CHART]

By David Erickson | December 3, 2013

Facebook remains the most commonly used social platform, with 56% of older teens claiming to have used it in the past month.

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Local Media Ad Spending Forecast, 2012-2017 [CHART]

By David Erickson | December 3, 2013

The local media advertising market is set to grow at a 2.8% compound annual rate from 2012 through 2017, with traditional media gradually playing less of a role over the coming years.

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Consumer Desires For Speedy Online Support, November 2013 [TABLE]

By David Erickson | December 3, 2013

7 in 10 consumers across 7 major markets report being more likely to be loyal to a brand that provides real-time one-to-one assistance at critical moments during their purchase journey.

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Consumers' Primetime Video Programming Considerations, November 2013 [CHART]

By David Erickson | December 3, 2013

Among 18-49-year-olds surveyed, a leading 47% said that their most likely consideration is what’s airing on TV at that time.

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Thanksgiving Weekend Shopping Trends, 2012 vs 2013 [CHART]

By David Erickson | December 3, 2013

Traffic was up on Thanksgiving Day, while e-commerce sales hit new highs on Black Friday.

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Top Retail Tactics Expected To Yield Most Overall Holiday Sales, 2012 & 2013 [CHART]

By David Erickson | December 3, 2013

38% of marketers saying that free shipping was the most effective tactic.

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Time Of The Year When Holiday Promotions Will Run, 2013 [CHART]

By David Erickson | December 3, 2013

Only 13% of American CMOs planned to begin holiday promotions in 2013 earlier than they had the previous year.

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US Real-Time Bidding Display Spending Comparative Estimates, 2012-2017 [TABLE]

By David Erickson | December 3, 2013

MAGNA GLOBAL forecasts $3.9 billion in US RTB digital display ad spending for 2013—the highest of all firms.

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US Real-Time Bidding Display Ad Spending, 2012-2017 [CHART]

By David Erickson | December 3, 2013

eMarketer projects RTB digital display ad spending in the US will account for 29.0% of total US digital display ad spending by 2017, or $9.03 billion.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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