The number of video ads Americans are watching on desktops and notebooks continues to increase seemingly with every passing month, with the rate of growth easily outpacing concurrent increases in online content video views. The latest figures from comScore indicate that the number of video ad views grew to 24.5 billion in October, up more than 10% from 22.9 billion the previous month. More impressively, online video ad views have more than doubled from the year-earlier period (10.9 billion), even as the number of online video content views has increased by “only” about a third.
Interestingly, the proportion of Americans seeing video ads hasn’t changed all that much during the course of this year – increasing from 50.5% in January to 56% in October, with only marginal growth over the past few months. What has been changing more rapidly is the per-viewer frequency of ad views: in October, that figure reached 141.2, all the way up from 58.4 in January. In other words, the average American who sees a video ad is now watching more than twice as many as in January. Read the rest at MarketingCharts.