Marketers are placing a clear premium on reaching audiences via mobile device screens in the future. While 86% of respondents said mobile phones were currently important advertising channels, 98% said they expected them to be important in three years’ time. The growing significance of tablets in the eyes of marketers was even more dramatic, with 81% saying they were important now, vs. 99% who said they would be important in 2016. Web-enabled TVs were also going to grow significantly in importance in the eyes of marketers. Read the rest at eMarketer.