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Archive for December 2, 2013

Effect Of Email Subject Line Personalization On Open Rates By Industry, November 2013 [CHART]

By David Erickson | December 2, 2013

New data from MailChimp supports the case that personalization can drive higher email open rates.

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Reach & Frequency Of Online Video Ads, January – October 2013 [CHART]

By David Erickson | December 2, 2013

For the second consecutive month, video ads accounted for one-third of all videos viewed and 3.5% of all minutes that were spent watching online videos.

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Online Video Ad Views, December 2011 – October 2013 [CHART]

By David Erickson | December 2, 2013

The number of video ads Americans are watching on desktops and notebooks continues to increase seemingly with every passing month, with the rate of growth easily outpacing concurrent increases in online content video views.

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Pinterest As A Social Commerce Platform, November 2013 [TABLE]

By David Erickson | December 2, 2013

Half of product orders driven by Pinterest occur at least 2-and-a-half months after the product has first been pinned, and half of visits happen at least 3-and-a-half months after first pinning.

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Most Frequently Watched Video Content By Generation, November 2013 [CHART]

By David Erickson | December 2, 2013

Millennials are still more likely to be found frequently watching TV shows than any other type of video content.

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Customer Service Reps Calming Qualities, November 2013 [CHART]

By David Erickson | December 2, 2013

When consumers have an urgent customer service need, 7 in 10 will pick up the phone and call the company for help.

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Devices Marketers Consider Important For Advertising, 2013 & 2016 [CHART]

By David Erickson | December 2, 2013

While 86% of respondents said mobile phones were currently important advertising channels, 98% said they expected them to be important in three years’ time.

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Multiscreen Campaign Budgets, 2013 & 2016 [TABLE]

By David Erickson | December 2, 2013

Marketers expected the share of their budgets allocated to multiscreen campaigns to increase to 50% by 2016, from 20% this year.

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Online Activities Of US Teens, 2012 & 2013 [TABLE]

By David Erickson | December 2, 2013

Fully 87% of American teens said they had sent or received a text message.

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US Teen Smart Phone vs Tablet Users By Demographic, 2012 & 2013 [TABLE]

By David Erickson | December 2, 2013

Both smart phone and tablet use saw a large leap among US teenagers ages 13 to 17 between 2012 and 2013.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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