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Archive for December 2013

Most Talked About People, Events & Things Of 2013 [ILLUSTRATION]

By David Erickson | December 31, 2013

2013 Year In Review, illustrated.

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Top 10 Grossing Of Movies 2013 [INFOGRAPHIC]

By David Erickson | December 31, 2013

This infographic by Unleash The Fanboy illustrates the top 10 grossing films of 2013.

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US TV Ad Spending Growth Rate vs Overall Average, Q1 2011-Q3 2013 [CHART]

By David Erickson | December 31, 2013

TV ad spending remains healthy even as the medium appears to have reached a plateau in audience numbers.

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Digital Shopping Tools That Most Influence Their Users, December 2013 [TABLE]

By David Erickson | December 31, 2013

At least 8 in 10 respondents are aware of traditional tools such as retailer websites (86%), search engines (84%), and printable coupons (81%), with newer tools such as mobile coupons (59%), shopping apps (54%) coming on strong.

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Computer Activities Now Performed On Tablets, December 2013 [CHART]

By David Erickson | December 31, 2013

55% of respondents who own both devices would consider purchasing a tablet as a replacement for their personal laptop or desktop.

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Smart Phone Users & Downtime, December 2013 [CHART]

By David Erickson | December 31, 2013

42% of respondents strongly agree that they pick up their phones when they have time to kill.

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Types Of Sponsored Social Media Marketers Use, 2011-2013 [CHART]

By David Erickson | December 31, 2013

A slight majority (52%) of marketers have used Sponsored Tweets, up from 47.3% last year and 39.4% in 2011.

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Potential Consequences Of Brands Sending More Emails, December 2013 [TABLE]

By David Erickson | December 31, 2013

A single extra email per month sent to a list of 5 million subscribers could result in 1.9 million additional opens (38% of the list) and an additional 175,000 email clicks (3.5% of the list).

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Americans' Views On Honesty & Ethics In Professions, December 2013 [CHART]

By David Erickson | December 31, 2013

American adults have very little trust in the integrity of advertising practitioners.

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Branded Mobile Video Content Completion Rates, Q1 – Q3 2013 [CHART]

By David Erickson | December 31, 2013

47.2% of branded videos initiated by users were watched to completion, with that figure highest for auto (79.8%), CPG (65.7%) and telecom (54.4%) advertisers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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